Meet The Founder

🌌 Brian |  Chief Sideways Guy

Brian is the founder of Sideways Universe, a company using lateral (sideways) thinking to solve complex problems in functional nutrition, human performance, and everyday well-being, making better health easier to choose every day. Drawing on a background in business intelligence, hospitality, accounting, and creative marketing, Brian brings together medicine, nutrition, design, AI, and consumer experience to create products people genuinely look forward to using. His philosophy is simple: Brian believes the best wellness products don't just improve how you feel — they're so enjoyable that you look forward to using them every day.

"What if the best way forward ...is Sideways?"

"Because the healthiest choice should become the one you look forward to most."

🎯 Why Sideways?

Most of the world tells us to push harder, work longer, react to news, and rely on more willpower.

  I believe there is another way:

• Sometimes the best path forward begins with a step Sideways first.

• Sideways thinking means approaching everyday problems with curiosity, creativity, science and a little humor.

That's why Sideways Universe exists.

🎯 Our mission is to make better days easier to choose.

We believe health shouldn't feel like homework. It should taste amazing, spark curiosity, bring a smile, and become something people genuinely enjoy sharing with others

We believe functional nutrition should be delicious, approachable, and enjoyable enough that healthy routines become something people look forward to--not something they have to force themselves to do.

Welcome to Sideways Universe.

We believe curiosity beats convention.

We believe healthy should be enjoyable.

We believe people deserve products that make them smile.

"...we welcome others who share in the fun, experiences, products, and joy that cohesively and eternally expand together..." 

Sideways Universe isn't something we sell. It's something we invite people to help build.

Because that's what Founding Members really are.

They're not just early customers.

They're the first citizens.

If that sounds like your kind of world...

Welcome.